Social – Corporate Social Responsibility Investing in Overall Community Development
CSR Vertical 1
Creating Sustainable Livelihood for Farmers and Youth
We have identified the development of sustainable livelihood opportunities, especially for the farming community and youth from the surrounding communities, as an important area of our CSR interventions.
Objective
Samadhan
Ensures sustainable livelihoods for earmarked families through integrated farming systems and livestock development in 184 villages.
Zinc Kaushal
The Zinc Kaushal project provides market-led, industry oriented skill-based training for youth in the communities in which Hindustan Zinc operates.
Description
Under Samadhan, farmer families are supported through pioneering interventions like Farmer Producer Organisations (FPOs) and Farmer Interest Groups (FIGs). These interventions not only introduce farmers to new advanced agricultural practices but also help to enhance the scale of their operations by offering high quality supplies at affordable rates and also support livestock development.
Zinc Kaushal programme recognises youth unemployment as a major concern in our operational areas. We work on creating strong pipelines between the industry and various institutes for promoting sustainable livelihood opportunities. This is done by:
- Providing short-duration intensive training in market linked courses through our Zinc Kaushal programme
- Fostering an entrepreneurship spirit among the local youth by way of providing support, handholding and facilitating a professional approach
in starting a business
Impact*
Farmer families covered under
Samadhan across 5 districts in 6 locations
29,000+
Youths benefitted across 200+ villages in
6 districts and 6 locations under Zinc Kaushal
1,700+
Heroes of the Vertical
- Developed the 5 independent FPOs (i-FPOs) with 5,000+ shareholders
- Established 2 microenterprises – a dairy unit and a mineral mixture unit
- Developed ‘Gauam’ brand for dairy microenterprises
- Total revenue of ₹ 2.9+ crore achieved through 5 i-FPOs and 2 microenterprises
- Understanding with Bhilwara Dairy (SPARSH) for development of high milk-yielding breed of cattle across the district
- Training and skill development of first ever batches of female unarmed security guards and deaf and mute persons for hospitality industry;
100% placement achieved
Sustainable Livelihood Programme Initiatives
Major Activities & Achievements During FY 2022-23
Partnerships with BAIF Institute for Sustainable Livelihoods and Development (BISLD) and Sparsh Trust
Samadhan
Agriculture
- Variety of crops cultivated
- Farmer families supported with improved seeds, fertilisers & medical care for the crop
- Farmer families supported with hi-tech vegetable cultivation to break conventional cropping cycle; provided with knowledge & exposure visits for advance farming practices
Received Agricultural Technology
Management Agency (ATMA) Awards –
5 at block level & 2 at district level
7 Farmers
Land covered for improved
crop cultivation
2,507.2 Acres
Farmer Producer Organisations (FPOs)
- Samadhan focusses on capacity building of the Board of Directors of the 5 FPOs, to equip them to steer the business effectively and build the FPO as a sustainable means of income for farmers
- FPO supports the prosperity of farmers through better market access and sustainability, besides providing farmers micro and macro agricultural solutions
FIGs having 5,000+ shareholders,
including 2,150 women shareholders
306
Total Revenue (5 i-FPOs &
2 Microenterprises)
₹ 2.9+ crore
Livestock Development
- 9 integrated livestock development centres (ILDCs) provided quality breeding services
- More than 1 lakh animals protected from lumpy virus, 24,000+ medicinal kits provided
- Birth of 3,199 female calves worth ₹ 16 crore & 352 goat kids worth ₹ 35.2 lakhs
- ₹ 14+ crore worth additional milk of 47+ lakh litres produced during the year
Cattles covered
through animal health camps
25,000
Microenterprises
- Dairy microenterprise aggregates the milk received from its farmer shareholders, with adherence to clean milk procedures
- Provides sale of fresh milk and other dairy products
- Its products are marketed under the brand name ‘Gauam’
Increase in intake of
milk in 8 months
6X
Mineral mixture (BAIF
MIN-C) produced and sold
60 MT
Zinc Kaushal
Youth Empowerment
- 40% females among trained youth, including the most stereotyped fields of assistant electrician & security, etc.
- Placement with top organisations and reputed employers of the country
- 200+ trainees (15%) placed outside the state majorly in Telangana, Gujarat, Madhya Pradesh, etc.
- Exposure visits to provide hands-on training – 100 such visits covering 1,600+ students were undertaken
- 6-day Rozgar Rath & Job Fair organised to promote mass mobilisation and placement of youth
- ₹ 14+ crore worth additional milk of 47+ lakh litres
produced during the year
Youth trained
through 6 centres
1,771
Average monthly income of
successfully trained youth
₹ 12,000+
Trainees either placed in reputed
organisations or have become
self-entrepreneurs
77%
Partnerships with Ambuja Cement Foundation and Tata Community Initiatives Trust